Bundesliga clubs top €4 billion in revenue for first time

Germany’s Bundesliga gerenated more than more than €4 billion ($4.33 billion) in revenue for the first time last season, according to the 2020 DFL Economic Report, which was released this Tuesday.

The 18 clubs from the top-tier Bundesliga generated combined turnover of €4.02 billion, a growth of 5.4 percent over the previous season’s figure. It was the 15th successive year of record revenue.

The second division’s revenues rose by 28.5 percent to €782 million ($845.6 million) also a record.

Overall, all 36 clubs on the top two divisions gained €4.8 billion, an increase of 136 percent over the course of the last decade, showing the soundness of German leagues.

Media rights accounted for the biggest “slice” of Bundesliga revenue last year, representing €1.48bn (or 37 percent of the total). There was a growth of €200 million from the previous season.

Revenues with advertising and sponsorship fell to €845.4 million from €871.6 million — representing 21 percent of the total — due to relegation of historic teams as Hamburg and FC Köln, according to DFL.

The Bundesliga’s popularity among fans is staying strong. With an average of 42,738 tickets sold per game in the top division, it remains the most-attended league in the world.

The 36 clubs on the top two divisions paid a record €1.4 billion in taxes and duties during the last season, up €100m on the previous campaign. It also said that over 56,000 people were employed, directly or indirectly, by the Bundesliga, 2. Bundesliga, and their member clubs over the year.

Of the 36 professional clubs, 28 finished the season with a net profit.

Christian Seifert, the DFL chief executive, said: “In recent years, we have worked with our partners to develop German professional football into a highly successful economic sector. The Bundesliga and 2. Bundesliga in total enjoy solid economic stability. Additional future growth prospects will result in particular from digital innovations and on the international front.”

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